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Senate Hopeful’s Ad Buy Debuts During Michigan Sweet 16 Games

Biographical spots will air during Friday’s Michigan and Michigan State NCAA Men’s Basketball games.

Congressman Gary Peters, a Bloomfield Township Democrat, is locked in a virtual tie with presumptive Republican opponent Teri Lynn Land in the race to replace retiring U.S. Sen. Carl Levin. (Screenshot: YouTube video of Peters campaign ad)
Congressman Gary Peters, a Bloomfield Township Democrat, is locked in a virtual tie with presumptive Republican opponent Teri Lynn Land in the race to replace retiring U.S. Sen. Carl Levin. (Screenshot: YouTube video of Peters campaign ad)

Congressman Gary Peters, who is locked in a virtual tie in the race for an open Michigan Senate set, is spending at least $1 million for primetime exposure that begins on a night Michigan basketball fans – all of them – will be glued to their TV sets.

The first of the Peters’ ads will run during the Michigan State University and Michigan University basketball tilts in the Sweet 16 rounds of the NCAA Men’s Basketball Tournament, the Detroit Free Press reports.

Peters, a Bloomfield Township Democrat who currently represents Michigan’s 14th District, is locked in a dead heat with his presumptive Republican opponent, former Michigan Secretary of State Terri Lynn Land for the seat that U.S. Sen. Carl Levin is vacating.

A February poll by EPIC-MRA put Land ahead of Peters by a margin of 41 percent to 38 percent among 600 likely voters, MLive said.

The Lansing polling company sampled 600 likely voters the week of Feb. 11-14. If Land wins, she will be the first Michigan Republican elected to the U.S. Senate since Spencer Abraham’s 1994 election.

Peters’ ads will costing at least  $1 million– his campaign said only the cost was “severn figures” and – will offer biographical sketches introducing the congressman to a larger Michigan audience, establishing his Michigan roots, portraying him as a “typical Michigan guy raised in a middle class home” and emphasizing that he is “an independent voice” who has voted against his own party.

Peters’ vote with Democrats on the Affordable Care Act is already attracting outside money.  

He was among the Senate candidates targeted earlier this year in the Koch Brothers-backed Americans for Prosperity’s $30 million ad buy, in which Dexter, MI, cancer patient Julie Boonstra warned “I will die” because the health-insurance plan she bought on the Obamacare health insurance exchange put the cost of her treatment and medication out of reach.  

Boonstra’s claims in the ad were later called into question by independent fact checkers, who determined she was actually saving money.

The ads will air during the Michigan Wolverines v. Tennessee Volunteers game at 6:15 p.m. EDT Friday on CBS, and during the Michigan State Spartans v. Virginia Cavaliers game at 8:57 p.m. EDT Friday on TBS.

They’re expected to run in seven markers for seven weeks.

>>> Watch the ads here here and here.

birminghammarge.blogspot.com March 28, 2014 at 09:25 AM
T as in Truth. Yours must be a 'special' truth. Doesn't appear to fit the guidelines of 'honesty'.
Dave York March 28, 2014 at 09:52 AM
I am confident Peter's supporters who "object" unregulated high $$$ campaign spending will have no difficulty rationalizing an exception for their paid for candidate. They are unburdened of any principal that is exempt from being rationalized away! LOL
Charlie Bradfield March 28, 2014 at 10:06 AM
Art: so as long I admit somewhere on a website what my views are I can write a fluff piece and present it as "local news?" Is that what we're calling journalistic integrity now?
Sue Czarnecki March 28, 2014 at 01:24 PM
I am still waiting for the Land lady to voice her views on ANYTHING. Can she speak for herself?
art March 28, 2014 at 05:09 PM
Mr. Bradfield I did not write her bio. I am only stating what she stated. You can take it from there.

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