Gone are the days of telling someone else how you like your ice cream.
At least that’s the business model behind Yogurtown, a frozen yogurt shop set to open on Michigan Avenue in west downtown Dearborn this fall.
Owner Celia Nasser explained that she and her husband–southeast Michigan natives–recently spent time living in Arizona before moving to Dearborn. While there, they saw a trend they wanted to be a part of.
“Self-serve yogurt had just exploded out there,” she said of their trip to a shop down south. “We counted 60 people that came in and out and right away, we knew we wanted to have one of these.”
They also knew they wanted to open up shop in their home state.
“We wanted to be around family and friends,” she added.
And in Michigan, self-serve frozen yogurt is still a relatively new trend. Shops have opened in Plymouth and Birmingham, but it’s definitely something Dearborn has never seen.
Nasser explained that Yogurtown will feature eight flavors of frozen yogurt, which will change with the seasons–and with customers’ moods. Customers can mix flavors as they wish, and then add a little (or a lot) of a variety of toppings.
“We’re planning on having over 40 toppings ranging from fruit, nuts, candies,” she said. “Anything you could think of to put on ice cream, we’ll have.”
Price is determined by weight. So if a customer just wants a little cup of vanilla, or an overflowing mixture of flavors and toppings, they can get it.
Nasser said they hope to provide a clean, welcoming, kid-friendly atmosphere.
“The kids get to come in and they’ll love it because they get to make their own flavors and put whatever toppings they want on it,” she said.
As long as mom approves, that is.
Yogurtown won’t open before summer ends, but Nasser said things are moving smoothly for a planned late September opening. The company doesn’t have a website yet, but fans can follow the store’s progress on their Facebook page.