FordDirect's Senior Vice President of Technology, Dearborn resident Fadi Aoude, 38, was named to the Crain's Detroit Busines 40 Under 40 class for 2012.
According to Crain's, Aoude helped to streamline online efforts of all Ford and Lincoln dealers, resulting in more sales with less work.
FordDirect manages digital marketing services for Ford Motor Company. Aoude was responsible for the plan that synchronized those sites, making it easier for dealerships to maintain them, and creating a more consistent brand for the company.
"It brought more of a consistent message across the industry for anyone who was looking for a Ford," Aoude told Crain's Detroit.
He and other awardees will be honored at an event taking place 5:30-9 p.m Oct. 24 at Shriners Silver Garden Events Center in Southfield. Go to www.crainsdetroit.com/events for more information or to purchase tickets.