Though Ford Motor Company's commitment to helping victims of breast cancer dates back two decades, the Warriors in Pink campaign has, since 2006, been raising money and awareness for the cure in unique ways.
The campaign celebrates Ford employees who are breast cancer survivors, and hosts the sale of "Warrior Gear." One hundred percent of the proceeds benefit breast cancer research.
Warriors in Pink has raised $3,152,403 since its inception, adding to Ford's more than $115 million total donated to the cause through a variety of charities.
Additionally, the Dearborn-based automaker is a national sponsor of Susan G. Komen's Race for the Cure.
Learn more about Ford's latest commitment to the cause through the Warriors in Pink program by watching the attached video, or visit www.warriorsinpink.ford.com.