Adoba Prepares to Finalize Purchase, Start Renovations of Former Dearborn Hyatt
The sustainable hotel management company is set to become the owner of the 772-room hotel on Jan. 15.
Things are relatively quiet lately at the Adoba Hotel Dearborn/Detroit—but that's OK, according to Global Head of Adoba Adrienne Pumphrey.
The eco-friendly hotel brand—an offshoot of Atmosphere Hospitality focused on creating LEED-certified properties—took over the former Hyatt hotel on Nov. 1. They have since been working to transition staff, assess the property's renovation needs and prepare to fomally purchase the hotel on Jan. 15, Pumphrey confirmed.
"This is a long term venture for us," she said. "But we're still able to service customers now."
The Colorado-based Atmosphere Hospitality started their "green" brand, Adoba, in 2010. They also operate a hotel in Rapid City, SD.
"We laid claim to that—the first LEED hotel brand in the country," Pumphrey said.
She shared that they are currently surveying the Dearborn property to discuss design and renovation needs—both to bring the hotel up-to-date, and to make it LEED certified.
The process will likely take around 36 months, although the full renovation—along with esimated costs—is still not set. To start, differences will be subtle—LED light bulbs, low-flow toilets, business cards made of recycled paper for Pumphrey and other staff. It's "everyday sustainability," as Pumphrey called it.
"We changed the light bulbs; we changed the shower heads," she said. "It's the little things you don't even need to look for."
Likewise, most of the major renovations needed to make the hotel "green" wil be internal.
But turning the 772-room Dearborn hotel into a top choice for visitors to the area will require more than just being sustainable.
Hyatt's announced departure from the hotel, which it had operated since the opening in 1976, created uncertainty for would-be customers—not just as a place to stay the night, but as a popular spot for conventions, fundraisers and other big events.
As such, Pumphrey admitted, things have been off to a slow start for Adoba—though they did still hold the property's signature Champagne Explosion to ring in 2013. But the hope is that the buzz surrounding their eco-friendly status will grow, and their service will keep people coming back.
And Adoba was happy to discover that Dearborn is a city very keen on being green.
"We met with the mayor, and there's so much we can align with and contribute," Pumphrey said. "The visions are endless—you just have to have a community that's into it, and Dearborn is into it."
Seymour Poon
9:16 am on Wednesday, January 2, 2013
Say what? The road to a high occupancy hotel with solid average room rates starts with "differences (that) will be subtle:"
1. LED light bulbs
2. Low-flow toilets
3. Business cards made of recycled paper for Pumphrey and other staff
Boy, those changes should really turn the tide in no time. No wonder the billionaire Pritzker family of Hyatt Hotel fame decamped from Dearborn - they were using the wrong light bulbs and toilets. What fools those Pritzkers, eh?
Riddle me this: Don't you have to have hotel guests to harvest any energy savings and to hand your recycled paper business cards? Sorry, but this sounds absolutely feeble. Who needs business cards in the digital age anyway?
Youssef
10:38 am on Wednesday, January 2, 2013
LOL!!
Sidney
2:56 pm on Wednesday, January 2, 2013
Poon, Garner and Youssef,
The proud Hyatt left this icon of a hotel in shambles, still proud of them? Where were they when the jobs were on the line? These Adoba folks saved hundreds of jobs. Hopefully these folks can fix our city hotel amongst uneducated haters who have nothing better to do than write nonsense with ridiculous facts behind the nonsense. Wake up fellas, everyone with any sense is trying to be more sustainable and it is factual and sceintific that sustainability is more profitable and the future.
Charlie Terry
8:25 pm on Tuesday, February 5, 2013
Business cards are still nice to have, anyway. It`s more of a personal touch that the digital age can`t deliver.
Kent Gartner
10:43 am on Wednesday, January 2, 2013
Perhaps not lying to your guest about not having a liquor license will bring more people back to guillo and sons. You know a small thing like that might help.
Seymour Poon
12:16 pm on Wednesday, January 2, 2013
I love Dearborn, but I type through tears when I see something as ill conceived as this plan to resurrect one of SE Michigan's largest hotels simply through LEED compliance. Let's look at the stark reality for a hotel to break even in 2013:
- Occupancy must be 75% and higher (579 rooms with guests).
- The average room rate (REVPAR) per available room would need to be at least $75 for SE Michigan.
The above would generate $43,425 in room revenue per day and $15,850,125 annually. If every employee received the minimum wage ($7.40/hour + benefits = $10/hour), you might support 750 full-time jobs in this scenario at a 30% labor cost.
The above figure does not include the meeting room, parking, concessions or the food and beverage revenue opportunities. So, if the Adoba can't fill up the rooms during the upcoming Detroit International Auto Show from January 14 - 27, then what are the prospects during the low seasonal demand periods?
If you lease a vehicle and you compare hybrid and fossil fuel-based options, you might be swayed by the lower total cost of ownership of the hybrid if the monthly fees were the same. However, when shopping for a hotel room, the average hotel guest or corporate travel manager look for value and could care less about a low flow toilet.
This tree hugger scheme looks to end badly with little investment in a structure with a long list of deferred maintenance.
Youssef
1:51 pm on Wednesday, January 2, 2013
Just curious to know if you took a look at their website (www.adobadearborn.com), It looks like a high school kid’s class project. The old Hyatt Site was quite chic and modern. If I were a potential guest and wanted to find out where to stay, just based on their web presence alone, I wouldn’t even bother going there.
I truly hope the best for this new proprietor, it means jobs and (possibly… hopefully) an attempt at renewed sustainability for the city, but they really need to do something more than low flow toilets as you make mention.
Seymour Poon
2:04 pm on Wednesday, January 2, 2013
Youssef - It gets worse: if you use the popular travel site Kayak www.kayak.com and search for a room in Dearborn, you are lucky to get the Adoba within the first 2 pages of results, if at all.
The Refinishing Touch
2:41 pm on Wednesday, January 2, 2013
Becoming the first LEED hotel brand in the country is a distinguishing mark that is sure to put Adoba ahead of the competition. As Pumphrey stated, ‘everyday sustainability’ is a goal that all businesses should strive to accomplish – changing simple features, such as light bulbs and water fixtures, is a straightforward, easy approach to lessening any organization’s carbon footprint. Another way the Adoba Hotel can become more environmentally friendly throughout its property renovations is by implementing furniture refinishing. By refinishing, re-upholstering and remanufacturing worn furniture, hotels can avoid purchasing pricey new furniture, while reviving existing quality furniture assets and eliminating unnecessary landfill waste. We commend Adoba and its new Dearborn location for its continued commitment to sustainability, and wish them ongoing success.
Seymour Poon
3:21 pm on Wednesday, January 2, 2013
Will someone PLEASE offer the *tangible benefits* of sustainability and reduced carbon footprint to the average hotel guest? So as to feel all at one with nature; why not skip the furniture altogether and just live as an aesthete by sleeping and sitting on the floor, making sure to use only hand-cranked LED lighting sources?
Hotel guests could be issued hand-cranked LED flashlights upon registration to navigate the darkened hallways and elevators. For meals, the guests could harvest the bounty of sustainable and hydroponic gardens in a DIY meal mode. No?
Sandy Brown
3:12 pm on Wednesday, January 2, 2013
I just finished spending the evening at this hotel on NYE. The service and staff was excellent. It was a great time.
I actually booked my room on the properties website and it was very user friendly, I guess individual taste is always a discussion of debate. Youssef, you sound very much like a concerned citizen for your community, I suggest you try out the hotel and opposed to sitting back throwing stones on such an Iconic hotel that is still open and employing so many individuals.
PS - go to Expedia the hotel is #1 on the site, Travelocity page 3 and page 2 of Kayak... Why so mad, it is a New Year.
Seymour Poon
3:28 pm on Wednesday, January 2, 2013
Sorry Sandy, but you sound like the trolls on TripAdvisor that say the Adoba is pretty close to Nirvana. Not buying it as this is your ONLY post. And Refinishing Touch is an "Eco-troll" with posts in Atlanta. No trolls - just concerned Dearborn area taxpayers and citizens please.
Youssef
3:52 pm on Wednesday, January 2, 2013
Hi Sandy - I guess it does seem as if I am sitting back and throwing stones. Don’t get me wrong, I really do want the Adoba to be a success in Dearborn, because at the end of the day, I don’t want the building to sit vacant, and so many people without jobs. I have stayed at the hotel during its Hyatt days, and was quite pleased. I am sure the Adoba continues to achieve a high standard of hospitality and customer service of its predecessor.
I truly and sincerely hope that all of these efforts that the current management at the hotel will help, but maybe I am ill-informed in believing that making the building LEED certified will not solve the hotels low occupancy issues it has sustained due to a poor economy, competition from the hotels downtown, and other possible internal issues the Hyatt may have had that frankly we are/were not aware of.
Also, please rest assured I do believe in “going green” and obtaining a LEED certification is great in terms of corporate responsibility. I just hope they aren’t putting all their eggs in one basket.
And I guess I can’t contest that the website isn’t user friendly and maybe it is only my opinion, however having an aesthetically pleasing website really does mean dollars and cents. Especially when you have to compete with more “well-known” brands out there in the hospitality world that spends lots of money maintaining their online image.
(CONTINUED - Sorry I know I wrote too much)
Youssef
3:53 pm on Wednesday, January 2, 2013
I know this probably isn’t the best forum to get on my soapbox but I just hope the Adoba has their marketing folks scouring the internet and looking at hotel reviews, and forums such as this, because sometimes complaints those stone throwers may have, can foster ideas that may help.
Sandy Brown
4:45 pm on Wednesday, January 2, 2013
Youssef I appreciate your comments, you seem rational, concerned about the community, the employees and have a true regard for sustainability.
I travel over 100,000 miles each year. I was here to visit family (who live in the community) and the NYE party was a great opportunity to enjoy my holiday.
Therefore Mr. Poon, my comments are not trolling, although I love to write a great trip advisor review every now and then. You would be surprised to learn I blog and write press for a living, this is my personal email, as I was here on business and felt kudos were due to this team and the company that put on the NYE Champaign party. It was just great service!!! Is this no longer acceptable, positive comments?
So for you Mr. Poon, author of what? I look forward to following your incensed, odious writings. Hopefully our pens will meet again.
To end: The property is huge and must employ many families, for that I too, wish the Adoba team all the best. I'm not sure why the Hyatt company would leave such a beautiful building after so many years, but they are now gone and new is in.
Let's all hope for the best. Any small step in sustainability equals great impacts. Even the LED lights and low flow toilets, yes it is true. Start somewhere, right?
And Mr. Poon a quick fact for you; your hotel math is off, pull out your Star Report and Financial Statements and re-work your flow through.
Seymour Poon
6:48 pm on Wednesday, January 2, 2013
Sandy Brown writes..."You would be surprised to learn I blog and write press for a living, this is my personal email, as I was here on business..." Oh yes, indeed, I do believe that you blog, troll, spoof, draft press releases and more.
Why not remove the beard and admit that you are a confederate of either the Adoba and/or the Dearborn City Council? What other business would bring you to Dearborn other than putting forward this *puppy dogs and rainbows story* around what has become a Potemkin Village due to myriad maintenance deferrals?
I toured the empty lobby and vacant meeting rooms of the Adoba during the second week of December. The hotel was deserted with a single woman working the Reception Desk. She was friendly and a holdover from the Hyatt days. She explained that December experiences low demand for rooms due to the auto industry holiday hiatus. When I went out to the circular drive, I could only see 3 vehicles parked near the building while an airport shuttle from Livonia was idling in the porte cochère.
MY AGENDA is to see that the citizens of Dearborn don't get their pockets picked again on a hotel story: http://www.crainsdetroit.com/article/20100912/FREE/309129991/project-unfinished-parties-in-court.
Marci
6:51 pm on Wednesday, January 2, 2013
"Dearborn a city keen on being green".!!!!! Please, I've lived in an area determined to go green. Here cashiers promote using 3 plastic bags for a 2 liter bottle of coke, and when you bring your own bags they look confused. Look around at all the trash, plastic bags in trees, the streets are not cleaned, people throw trash out the car windows. It starts with education of citizens and the city setting an example by cleaning up the streets. Dearborn is far from going green, sorry.
Ken
10:28 pm on Wednesday, January 2, 2013
Any hotel would be better than the Hyatt the way that it was run. It was a mess! I booked a meeting for my company at the hotel in 2010, There were over 100 people at the meeting with approximately 35 of them from out of town. At least 5 or 6 of the 35 had to request a different room due to the filthy conditions, which included one that had a used condom in the sheets. Talk about disgusting! Several others complained about the room conditions (stained carpets, worn out furniture, etc.) but did not request different rooms.
Herman T. Gardens
10:53 pm on Wednesday, January 2, 2013
Here's my prediction: They operate at a loss for a year and then turn the place into Section-8 housing advertised as "affordable chic living". In the age of Obama's socialism, the only way to make a formerly nice hotel like this stay afloat is through government subsidy. The way to government subsidy is Section-8. In no time at all, the place will look like the old hotels in Havana, Cuba. The name even sounds sort Cuban, doesn't it? "Viva La Revolucion!" Or like we say in English: "Change we can believe in!"
Pattiecakes
6:06 pm on Thursday, January 3, 2013
Boy I couldn't decide if I should just stop reading or make a comment. I think everyone needs to stop trying to place the blame on one company over another. The economy is bad and the hotel in mention is very large for the area. There is a lot of new competition out there for this hotel but it is still a beautiful property and the employees are still there doing what they do best, making the customers happy!! Instead of talking about the problem come in for dinner! The hotel can only survive if people are willing to give it a chance.
Janet Goodwin
11:01 am on Friday, January 4, 2013
I am not really too sure if Dearborn residents are aware of all the Green Initiatives that the city is involved with. The City of Dearborn was honored in November for being a Gold Community! The highest honor in Green Leadership. http://www.cityofdearborn.org/news-and-events/press-releases/835-dearborn-named-a-gold-community-for-environmental-leadership Here is the report on the city and it's sustainablity: http://www.globalgreen.org/img/Dearborn_LED.pdf
Seymour Poon
11:50 am on Friday, January 4, 2013
"Gold Community" - "Green Leadership" - "Sustainability"...the miracles will never cease! These buzz words and vanity awards along with $1.65 will buy you exactly one tall Pike's Place drip coffee at Starbucks in West Village. These awards are meaningless and used as justification for the $100,000+ (annual figure) the City spent on sustainability salaries for municipal worker(s): http://www.sustainablecitiesinstitute.org/view/page.basic/city_profile/content.city_profile/City_Profile_Dearborn_Michigan
Joe Schmo
9:20 am on Tuesday, January 8, 2013
The property is toast. The green angle is worthless. They were doomed as soon as the casinos opened and they did not keep up with The Henry (former Ritz) and the Dearborn Inn. Too many rooms. Too poor of condition. It is sad as a former employee who made part of his way through college working there. There just isn't enough draw and Adoba will not spend the money to turn this around. And even if they did, it will be a nice, empty hotel.
tom laundroche
8:59 pm on Wednesday, February 6, 2013
Congratulations to Adoba Hotel! Green is the way to go. Look what our neighbor Wyandotte is accomplishing with solar energy. http://www.foundmichigan.org/wp/2012/09/26/greening-down-river/. It does not matter where you are or who you are, green works if you put your mind and heart in it.