7-Eleven Expands Fresh Foods Menu
7-Eleven beefs up fresh foods menu with new premium sandwiches and packaging, including Dearborn locations.
Though convenience stores aren't normally thought of as bastions of healthy snacks, one chain is looking to change that.
After introducing several better-for-you salads, snacks and mini-versions of consumer favorites, 7-Eleven has turned its attention to heartier fare with the addition of two new premium sandwiches—the Steakhouse Roast Beef and Bistro Deluxe.
During March, consumers have an added incentive to buy the sandwiches: a free 16-ounce bottled Pepsi drink with purchase. Suggested retail price is $4.29.
The introduction continues 7-Elevenstores’ march toward a more fresh-foods-focused product mix to compete not only with other food retailers but also with quick-serve restaurants. According to 7-Eleven, the two new sandwiches feature prime deli meats, fresh produce, specially blended spreads and premium breads:
- Steakhouse Roast Beef Sandwich: Sliced roast beef with blue cheese crumble, mayonnaise, baby spinach and tomatoes on marble rye bread
- Bistro Deluxe Sandwich: Black forest ham, Genoa salami and Swiss cheese with lettuce and Dijon mustard on Asiago bread
“Eating on the go or buying food to eat later are trends that are here to stay, but people are less willing to give up quality for convenience, nor should they,” said Kelly Buckley, 7-Eleven vice president of fresh food innovation. "At 7-Eleven, we have broadened our menu appeal for customers who want a premium, deli shop-quality sandwich."
The idea is that customers can get real food, day and night—no matter what you're in the mood for.
“Ours is a holistic fresh-food plan, with the primary goal of building an all-day menu of delicious foods that gives hungry customers what they want morning, noon and night,” Buckley said. “That’s what differentiates 7-Eleven from most prepared-food providers. At 7-Eleven, you can get a slice of pizza for breakfast or a breakfast sandwich in the middle of the night and, of course, one of our new sandwiches any time of day.”
You can try the new sandwiches in Dearborn at:
Would you eat meals from 7-Eleven now that healthier options are available? Tell us in the comments.